About Marcelo Lewin

I am passionate about Content Architecture, Content Modeling, Content Governance, Headless CMS and Jamstack technologies. I'm also the presenter and/or host behind all the courses on this site.


I'm passionate about online content and content creation.  Currently, my passion is with Content Modeling and creating content models that are scalable, flexible and support Single Source of Truth.

Content Creator

In order to better manage projects and content creators, I create content myself to truly understand what it takes to get the job done.


I'm fluent in both Spanish and English and love to work with multi-cultural teams.


I'm absolutely not an entrepreneur by choice, only by accident. I'm very passionate and focused. When I become passionate about a something, I create a website, content and community around it. A business is then born.

Life Learner

I love learning new things.  I'm constantly watching YouTube tutorials, videos on Linkedin Learning and the million other places on the Internet where you can get quality (and most of the time, free) content to learn.


Contentful Certified Professional

Certified ScrumMaster


Headless Creator
Created: 2020 | Acquired: 2022 | Acquired by: Uniform Systems, Inc

I discovered headless technologies, specifically, Contentful, and became a huge fan of headless CMS, content architecting and content modeling. I created various content courses around that to attract developers, administrators and authors.  The site quickly grew into what it is today, THE place to learn all about Content Modeling and Headless CMS technologies (focused on CMS's).
How To Create VR
Created: 2017 | Acquired: 2019 | Acquired by: Humaneyes Technologies

As a VR and AR evangelist and creator of 360 and VR since November of 2017, I'm a huge believer of immersive technology and its future in our lives. I wanted to have a place where I could learn how to create VR taught by industry professionals, so I decided to create HowToCreateVR.com in November of 2018. Since then, it has become THE place to watch tutorials on how to create Virtual (and Augmented) Reality taught by industry professionals. You can also listen to weekly interviews with industry insiders and creators, attend live VR events in AltspaceVR and watch free live webinars, all focused on immersive technologies. In September 2019, How To Create VR was acquired by Humaneyes Technologies.​
Filmmaking Webinars
: 2009 | Acquired: 2012 | Acquired by: Moviola

As the founder and creator of FilmmakingWebinars.com, I designed, produced, edited and delivered hundreds of online webinars focused on filmmakers on a weekly basis. I grew the site to 22,000 viewers, at which point, it was acquired by Moviola. Finally, I managed the acquisition of Filmmaking Webinars with Moviola and oversaw the integration of it into Moviola’s infrastructure.​
Pixel Heads Network
: 2008 | Acquired: 2008 | Acquired by: ProMAX Systems

As the founder and creator of PixelHeadsNetwork.com, I designed, produced, recorded, edited and delivered hundreds of audio podcasts on a weekly basis focused on media creators. Grew the site to over 8,000 listeners, at which point, the website was acquired by ProMAX Systems. Finally, I managed the acquisition of Pixel Heads Network with ProMAX Systems and oversaw the integration of it into ProMAX Systems’ infrastructure.​
My Internet Desktop
: 1999 | Acquired: 2000 | Acquired by: Internet Appliance Network

During the "Dot Com" era, I created a website called MyInternetDesktop.com, which allowed users to manage their life on the Web. The site offered an API which allowed developers to create apps that ran inside My Internet Desktop. Grew the site to thousands of users, at which point, it was acquired by Internet Appliance Network. I then managed both the acquisition of the site and the post-acquisition integration of the site into IAN’s infrastructure.


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CourseMaker Podcast Interview

I was interviewed by Chris Samiullah, the founder of CourseMaker.org all about headless CMSes and teaching online. 
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Content Strategy Insights Podcast Interview

Had a great chat all about content modeling, headless CMSes, content strategy and more with Larry Swanson.
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Headless Marketing Show

I was interviewed by Alex Belding, the host and creator of the Headless Marketing Show, all about headless CMSes, APIs, Jamstack and more!
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Invulnerable Creators

I was interviewed at the The Invulnerable Creators podcast where we chatted all about entrepreneurship, the tech industry and why headless CMSes are the future of content creation.

Frequently Asked Questions

How much work experience do you have?

I've been lucky enough to have worked in the last 28 years for many companies in various industries. You can check out my full work history on Linkedin. Companies I've worked for include:

  • ServiceTitan
  • Walt Disney Imagineering
  • NBC
  • Toyota Motor Credit Corporation
  • J.F.Shea Co., Inc.
  • Moviola
  • Internet Appliance Network

What's your current job?

I've been working for ServiceTitan since February 2017. I've held various positions including eLearning Developer & Producer, eLearning Manager, eLearning Senior Manager and Senior Content Solutions Architect, which is my current position. As a Senior Content Solutions Architect I work in the Product organization architecting and managing content models for various projects.

What other positions have you held in the past?

I've held a variety of positions throughout my work history, but the common thread on all of them is creating content that lives on the web. Positions I've held include:

  • Senior Content Solutions Architect
  • eLearning Senior Manager
  • eLearning Manager
  • eLearning Developer and Producer
  • Founder
  • Content Creator
  • Web Project Manager
  • Director of Interactive Media
  • Senior Web Project Manger
  • Division Vice President
  • CEO
  • Lead Web Developer
  • Senior Web Developer
  • Web Developer

Do you have samples of the various kinds of content you created in the past?

  • This website.
  • Headless Creator Podcast.
  • Lots of Websites for various customers and employers
  • Web Apps for various customers and employers
  • Websites I sold to other companies (see Entrepreneurship above)
  • An iOS App just because I wanted to learn how to make one.
  • Virtual Reality Experience for ServiceTitan.
  • A home grown CMS for SheaHomes.com
  • A comic book called "The Only Choice" to learn how to make one.
  • Many podcasts.
  • Many tutorials and eLearning.
  • Many blog articles on filmmaking, virtual reality, development and more.
  • Many webinars on filmmaking, podcasting, virtual reality, eLearning and more.
  • Short films (Patient 8794Confronting the Problem and Shaving) just because.
  • A comedy site called TheDailyFarce.com.
  • Too many social media channels.

What are your favorite tools and technologies to work with?

  • Adobe Photoshop
  • Adobe Premiere Pro
  • Adobe Audition
  • Adobe Media Encoder
  • Adobe After Effects
  • Adobe Lightroom
  • Techsmith SnagIt
  • Techsmith Camtasia
  • Video Cameras
  • Audio Equipment
  • 360 VR Equipment
  • Video / Photography Lighting
  • HTML
  • Javascript
  • CSS
  • GraphQL
  • Contentful
  • GraphCMS
  • Contentstack
  • Postman
  • Xcode
  • iOS Development
  • NodeJS
  • Google Workspace
  • Google Docs
  • Google Sheets
  • Google Slides
  • Microsoft Office
  • Miro
  • LucidChart
  • JIRA
  • Confluence
  • Notion
  • Figma

Ready to hire me?