A Conversation about Composable Commerce

An Interview with Tomas Antvorskov Krag

In this episode, we're chatting with Tomas Krag, Group CTO at Hilding Anders, all about composable commerce, what it is, what are its benefits and challenges and what tools, tech stack and resources you should be thinking about prior to implementation.

To watch this interview for free, you'll need to register. Once registered, you'll have access to it and the entire course.

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Patrick Jones - Course author
Meet the GUEST

Tomas Antvorskov Krag

Independent Digital Transformation Advisor at

Based in Copenhagen, Denmark with 25 years of experience in Digital Technology, I have a background as a web developer, trainer, tech author, non-profit founder and consultant in a number of digital agencies.

Lately my focus has been on strategic digital transformation, especially the transition from B2B company to digital D2C leader. My last two stints were as Director of E-Commerce at iconic Danish audio brand Bang & Olufsen and most recently as CTO, D2C & Digital at the global sleep and bed company Hilding Anders.

In those roles I've leaned heavily on MACH architectures and specifically Composable Commerce to deliver Digital Transformation at speed.
Most importantly I'm a lifelong learner with a passion for solving business problems with digital technology, and a love for building and leading great teams of smart people.
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Marcelo Lewin

Marcelo is passionate about content modeling, so much so, he spends his weekends creating content models for fun! Yes, we know, he needs to get a real hobby! He's also very interested in content governance, content architecting and headless CMS technologies. As a Senior Content Solutions Architect, he designs content models that are scalable, support single source of truth and are friendly both to developers and content authors alike.
Patrick Jones - Course author
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