Andy is the CEO and founder of Ninetailed, an API-first personalization and customer experience optimization platform. Andy has over 20 years of experience in enterprise CMS, digital companies, advertising agencies and big data. He's passionate about how data can be used to improve customer experiences while remaining privacy-conscious and customer-centric.

Marcelo is passionate about content modeling, so much so, he spends his weekends creating content models for fun! Yes, we know, he needs to get a real hobby! He's also very interested in content governance, content architecting and headless CMS technologies.  As a Senior Content Solutions Architect at ServiceTitan working in the Product organization, he designs content models that are scalable, support single source of truth and are friendly both to developers and content authors alike.