Michael has a background in human-computer interaction and has worked in user experience and content strategy for over two decades. He has written two books about metadata for content and was one of the first content strategists to embrace the headless approach to content management. He speaks about the role of headless CMSs in supporting content strategy at content-related conferences.

Marcelo is passionate about content modeling, so much so, he spends his weekends creating content models for fun! Yes, we know, he needs to get a real hobby! He's also very interested in content governance, content architecting and headless CMS technologies. As a Senior Content Solutions Architect, he designs content models that are scalable, support single source of truth and are friendly both to developers and content authors alike.