John is the CTO at Amplience and a highly energetic and motivated individual with an impressive track record of matching technological innovation with business strategy. John completed a self-funded MBA at Imperial College while maintaining a full-time position as CTO at LBI. He offers a consultative approach, technological strategy and program management.

Marcelo is passionate about content modeling, so much so, he spends his weekends creating content models for fun! Yes, we know, he needs to get a real hobby! He's also very interested in content governance, content architecting and headless CMS technologies. As a Senior Content Solutions Architect, he designs content models that are scalable, support single source of truth and are friendly both to developers and content authors alike.