DISCOVER HEADLESS TECH INTERVIEW

A Conversation About the Intersection Between eCommerce and Content

An Interview with John Williams

eCommerce is no longer about a “product page”. People don’t want to see “specs”, they want to hear or read a story that they can relate to and then purchase that product. In this conversation with John Williams, CTO of Amplience, we have a great chat all about eCommerce and the importance of content creation and maintenance.

To watch this interview for free, you'll need to register. Once registered, you'll have access to it and the entire course.

Patrick Jones - Course author
Meet the GUEST

John Williams

John is the CTO at Amplience and a highly energetic and motivated individual with an impressive track record of matching technological innovation with business strategy. John completed a self-funded MBA at Imperial College while maintaining a full-time position as CTO at LBI. He offers a consultative approach, technological strategy and program management.
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MEET THE HOST

Marcelo Lewin

Marcelo is passionate about content modeling, so much so, he spends his weekends creating content models for fun! Yes, we know, he needs to get a real hobby! He's also very interested in content governance, content architecting and headless CMS technologies. As a Senior Content Solutions Architect, he designs content models that are scalable, support single source of truth and are friendly both to developers and content authors alike.
Patrick Jones - Course author
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Discover Headless Tech

Stay up to date on the latest headless technologies you should be aware of. Learn the terminology, the architecture and the details. Each lesson is focused on a particular technology and/or product showing you how to use it to perform a particular task.