A Conversation About the Intersection Between eCommerce and Content

An Interview with John Williams

eCommerce is no longer about a “product page”. People don’t want to see “specs”, they want to hear or read a story that they can relate to and then purchase that product. In this conversation with John Williams, CTO of Amplience, we have a great chat all about eCommerce and the importance of content creation and maintenance.

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Patrick Jones - Course author
Meet the GUEST

John Williams

John is the CTO at Amplience and a highly energetic and motivated individual with an impressive track record of matching technological innovation with business strategy. John completed a self-funded MBA at Imperial College while maintaining a full-time position as CTO at LBI. He offers a consultative approach, technological strategy and program management.
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Marcelo Lewin

Marcelo is passionate about content modeling, so much so, he spends his weekends creating content models for fun! Yes, we know, he needs to get a real hobby! He's also very interested in content governance, content architecting and headless CMS technologies. As a Senior Content Solutions Architect, he designs content models that are scalable, support single source of truth and are friendly both to developers and content authors alike.
Patrick Jones - Course author
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Stay up to date on the latest headless technologies you should be aware of. Learn the terminology, the architecture and the details. Each lesson is focused on a particular technology and/or product showing you how to use it to perform a particular task.
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