Larry Swanson is a full-stack content architect, with extensive experience in content strategy, content modeling, information architecture, content design, and UX writing. He hosts the Content Strategy Insights podcast and co-organizes the Seattle Content Strategy meetup. He has also helped organize community events like the Knowledge Graph Conference and World Information Architecture Day. In his spare time he plays with community samba bands.

Marcelo is passionate about content modeling, so much so, he spends his weekends creating content models for fun! Yes, we know, he needs to get a real hobby! He's also very interested in content governance, content architecting and headless CMS technologies.  As a Senior Content Solutions Architect at ServiceTitan working in the Product organization, he designs content models that are scalable, support single source of truth and are friendly both to developers and content authors alike.