About Peter Fogelsanger

Head of Strategic Enablement @ Uniform
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Patrick Jones - Course author
Peter is a marketing technologist and product evangelist. As Uniform’s Head of Strategic Enablement, he’s building an enablement program to support brands and agencies moving to modern, high-performance, composable tools.

He has a deep knowledge of the digital experience sector, with experience at leading CMS vendors including Contentstack, Sitecore, and SDL, as well as digital agencies helping clients with digital transformation projects. Major clients have included FedEx, Charles Schwab, Humana, Duke Energy, TD Bank, Stanley Black & Decker, Nasdaq, Marriott, and the Veterans Administration.

Peter has been a speaker on personalization, content management and digital transformation as well as an author/blogger. Outside work, he enjoys carpentry and DIY projects and has many years as a coach for youth soccer and high school track.


Evaluating vendors based on non-functional criteria
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