In this lesson you’ll learn how to enrich product variants with variant specific storytelling. We’ll explore why you would want to do this and how much value this creates for customers via actual examples. We’ll start by content modelling inside of Crystallize, then we’ll use GraphQL API to extract product information. At the end of the lesson, you’ll come away with a full understanding of product variant storytelling, how you can use it to add value for your customers and how to create it inside of Crystallize.